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FALL 2024 / BUSN / BUSN 151Business
BUSN 151 - Consumer Behavior (3 credits)
This course examines how individuals and organizations satisfy needs and wants through the selection, purchase, use, and disposal of goods and services. Disciplines including cognitive psychology, social psychology, sociology, economics, and anthropology provide the foundation to understand and predict buying behavior. Topics include marketing strategy, cultural orientation, values, demographics, group dynamics, personal perception, motivation, and other influencers.
1 session(s) offered.
MCC-Online
| Class # 42711 | Instructor: Wesley Hatfield | Session Eight Week - First | ||
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| Lecture | Internet | Dates: 08/19/24-10/14/24 | ||
| Notes | Taught via the internet. Check your schedule for course start and end dates. Course exams may be proctored and require a web camera and microphone. Chromebooks may not be compatible with some courses. Attend class at https://mcckc.instructure.com. Books available online at https://mcckc.edu/bookstores. | |||
| Enrollment | To enroll, you'll need the class # (e.g. 46421) for each of your selected classes. |
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| Textbooks | To find textbooks, required for your class, you'll need to know the class#, campus and term. |
| Support Services | Students with documented disabilities may request assistance at Disability Support Services offices. |
Instructional expenses may change per semester basis; refer to the Tuition page for more information about tuition and Instructional expenses.
The purpose of this schedule is to provide information. It does not constitute a contract. Classes may be added, combined or cancelled and instructors may be changed at the discretion of Metropolitan Community College.