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Business

BUSN 150 - Marketing (3 credits)

The principles of marketing involves the structure of marketing institutions in a global environment. The course includes analysis of marketing functions, consumer behavior, segmentation, market research, product planning, pricing, promotion, distribution and marketing strategies. Internet and electronic mail activities are integrated to develop competencies in data collection, application and task analysis.

6 session(s) offered. Select a location:

MCC-Blue River (1 class)
MCC-Longview (1 class)
MCC-Penn Valley (1 class)
Internet (3 classes)
See All (6 classes)