The principles of marketing involves the structure of marketing institutions in a global environment. The course includes analysis of marketing functions, consumer behavior, segmentation, market research, product planning, pricing, promotion, distribution and marketing strategies. Internet and electronic mail activities are integrated to develop competencies in data collection, application and task analysis.
Class # 43132
Instructor: James Moes
Session: Meets 2nd 8 weeks
Taught via the Internet. Add'l fees apply. Check your schedule for course start and end dates. Attend class at https://mcckc.blackboard.com Books available at the BTC bookstore or online at http://mcckc.betterknow.com/log-in Course may require exams to be taken at approved testing center or with an approved proctor. For information about online classes visit http://online.mcckc.edu
No additional fees for this course.
To enroll, you'll need the class # (e.g. 46421) for each of your selected classes.
To find textbooks, required for your class, you'll need to know the class#, campus and term.
The purpose of this schedule is to provide information. It does not constitute a contract. Classes may be added, combined or cancelled and instructors may be changed at the discretion of Metropolitan Community College.